A History of Leadership

Proactive Ag Leadership At Its Best

Syngenta initiated the Leadership At Its Best (LAIB) Program with a strong commitment to advancing American agriculture and sharing knowledge across the industry. Recognizing the importance of effective communication and advocacy in promoting agriculture, Syngenta saw an opportunity to empower growers and agricultural professionals with the skills to articulate their stories to legislators and regulators.

For over three decades, LAIB has been a collaborative advocacy program alongside agricultural associations and commodity groups, equipping participants with essential leadership skills such as impactful networking, public speaking, media training, storytelling, and lobbying. By enhancing these skills, program participants become stronger leaders and advocates for agriculture, gaining the confidence to represent their organizations, even in challenging environments.

Syngenta’s substantial investment in LAIB, covering training, travel, lodging, and meal expenses, underscores the company’s belief in building stronger advocates for agriculture and fostering critical life skills in those who have the potential to lead the industry toward a brighter future.